At 6/5/03 9:23 AM, Roger B.A. Klorese wrote:
>The only point it makes is that there is a small minority out there woh
>believes that technical differentiation is what makes a business
>successful, not service and market differentiation. The world shows
>otherwise: the sides of the road are littered with the corpses of
>superior technology and superior technologists.
... and with even more companies that thought they could succeed by
marketing crappy products at consumers. It's just that nobody talks about
them because nobody laments their passing :-)
Anyhoo, I suspect your remark might be directed at me based on my earlier
comments, but if so, it's a misinterpretation of what I meant. My
particular brand of "technical differentiation" lies in the direction of
making complicated services reliable and easy to use via the application
of lots of backend elbow grease. That's a technical effort that
*automatically* leads to "service and market differentiation"; I don't
think they're orthogonal.
There are many ways to achieve market differentiation, and I personally
enjoy the feeling that my success at it, if any, flows from a superior
product, rather than the way I position an average one. Others may
achieve success in different ways; I'm sure I'd be more successful if I
were a better marketer as well, but it's just not my nature.
I think that's why some people are so upset about recent Tucows products;
some chose Tucows based on how well their original direction fit their
nature, and the recent products don't fit so well. Irrational and
visceral? Yes, probably. A real feeling that could cause damaged
relations with some resellers if not taken into account? Yes, probably.
-- Robert L Mathews, Tiger TechnologiesIt's just like the story of the grasshopper and the octopus. All year the grasshopper kept burying acorns for winter while the octopus mooched off his girlfriend and watched TV but then the winter came, the grasshopper died and the octopus ate all his acorns... and also he got a racecar. Is any of this getting through to you? -- Futurama
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